THE GLOBAL MANUFACTURING & INDUSTRIALISATION SUMMIT

KNOWLEDGE HUB

Marketing in the 21st century: A technological transformation

CONTRIBUTORS

DESCRIPTION

The question of authenticity when engaging with customers weighs heavily on the shoulders of marketeers. In an era of digital transformation in which the pace of life feels faster than ever before and people’s attention spans are shorter, marketing still needs to somehow to cut through the noise and deliver the right message. Can emerging technologies provide the right solution?

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